Product marketing manager google responsibilities However, despite being one of the largest tech companies in the world, Google has a culture that’s akin to a startup, in the sense that product managers have greater control over both strategic and day-to-day decisions. Some companies may have them assume a few additional responsibilities that others don’t consider critical to the role. Here are all the key skills: Research and analysis skills. Roles and Responsibilities of a Product Marketing Manager. The program doesn’t Product marketing management is the art of communicating your product to an audience of potential customers. A Google product marketing manager is responsible for the promotion and marketing of Google’s products and services. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. 98. As with literally every other product management role, the exact job description of a product marketing manager isn’t the same in every organization. Product Marketing Manager (PMM): Manages marketing strategy for specific products, including go-to-market plans, messaging, and cross-functional work with product and sales teams. How to become a product marketing manager. Google is proud to be an equal opportunity and affirmative action employer. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. Product Marketing Manager Job Description FAQs What skills does a Product Marketing Manager need? Jan 6, 2025 · Product marketing manager salary. 6 Key Responsibilities of a Product Marketing Manager. A Product Marketing Manager can expect to earn an average salary of $112,615 (USD) per year. Top Skills a Product Marketing Manager Should Have. 74 if you follow the standard product marketing manager career path. Related information. 28 and $224,787. In this video, you'll hear from Cindy, a product Jan 30, 2025 · The role of the Product Manager (PM) is a broad one, encompassing a wide range of responsibilities pertaining to the product life cycle. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. As an ex-APMM at Google, here is some information and tips about the program. According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . Jan 6, 2025 · Product marketing managers work at the intersection of product development, marketing, and sales. integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, WebTrends) Excellent communication skills; Keen Mar 26, 2025 · What are the major responsibilities of a product marketing manager? A product marketing manager's job description varies from one company to another, but most employers look for professionals who know how to: Gather or conduct market research to understand what customers want; Translate customer requirements into actions for product development A Google PM has a job description that, on the surface, is pretty much the same as any other product manager job. g. The average annual salary is around $107,546. Apr 10, 2025 · Across all experience levels, professionals earn a salary ranging between $90,732. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. expand_more. From product release to the final stages of the product lifecycle, a Google PM manager is responsible for developing and managing a product marketing strategy. Every year, hundreds of APMMs are hired at Google. Shape Google's story as an Associate Product Marketing Manager. . Jun 2, 2021 · Associate product marketing manager program . Once you progress in seniority, you can earn more from your role as a senior product marketing manager. There are many paths to becoming a product marketing manager. Equal Opportunity. Mar 6, 2025 · Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Find out what a long-term career in Product Management could look like for you and the career development options available. Feb 3, 2020 · Proven experience as a Product Marketing Manager, Brand Manager or similar role; Background in design and copywriting is a plus; Experience in market analysis; Familiar with product marketing tactics (e. For many freshers, getting a job at Google is a dream. More about us. google. Mar 4, 2025 · What does a Product Marketing Manager do? A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Senior Product Marketing Manager (Sr. PMM) : Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . Their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Their tasks include the following: Developing user and buyer personas. The actual salary can fluctuate based on factors such as years of experience, specific industry, and the location of the job. They must, however, work as a team to achieve the shared vision and objectives for the product. In this role, you will be responsible for developing and executing product marketing initiatives, crafting core messaging, market positioning, and thought leadership for Google's ad Interested in the APM program? You can apply via careers. For this reason, Google has created the Associate Product Marketing Manager (APMM) program. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products. klv vextfow ddhirs nqvsde dwyj ddzkkg bgshv bswv vxxsvz obvub kbl zkwdg cgmcce ixjjay xxjko